cheba hut

Event Branding • Merch + Swag • Illustraions

I collaborate with the amazing people at the national toasted sub restaurant franchise, Cheba Hut, to build visual identities for events and create illustrations for in-store needs. Projects often include logos + branding, poster designs, character design, merch + swag design, and other illustration-based collateral. All projects pull inspiration from Cheba Hut's historic stoner culture presence.
This project was for Cheba Hut's 2025 Annual Franchise Meetup. I worked with the Cheba Hut marketing team to build out a comprehensive brand for the event. The project's deliverables include: logo set, posters, original characters, stickers, t-shirts, swag, slide deck, and asset library.
Cheba Hut hired me to work on merch, swag, and in-store illustrations that use their Munchies characters.
The original devious and/or stoned Munchies and the accompanying logo were created by Nighshift Creative.